We are Hilal & Caner Güngör, a content creator duo dedicated to researching, documenting, and narrating the history, culture, and etiquette of both alcoholic and non-alcoholic beverages in Turkey. From the Ottoman Empire to the present day, we explore how drinking culture has shaped social life — transforming the poetic language of rakı tables, the tasting notes of wine and beer, and the celebratory liqueurs of national holidays into engaging digital stories.

Our academic and professional backgrounds — spanning law, sociology, media, design, advertising, and gastronomy — converge into a holistic perspective that we bring to content strategy, brand storytelling, and cultural narratives.

Areas of Interest

Rakı culture, wine & beer history, tasting and gastronomy narratives, beverage regulations from the Ottoman to the Republican era, advertising and collective memory, etiquette of the rakı table, digital content creation, brand culture, and cultural communication.

• To transform real, source-based information — drawn from academic theses, archival records, legal regulations, and lived experiences — into digital content that makes cultural memory visible through contemporary communication.
  
  

• To collaborate with alcoholic and non-alcoholic beverage brands by offering historically and sociologically rich storytelling strategies that create a distinctive voice.
  
  

• To enrich tasting culture through digital projects that interlace history, law, sociology, and media.
  
  

• To co-create creative campaigns with advertising agencies and brand managers inspired by cultural heritage.